Online TV in the UK
In a deal that will result in personalized online TV channels that can command premium rates from advertisers, online video search firm Blinkx is buying online ad network Burst Media. Online advertising has been the fastest growing segment of the overall ad market in the UK, with online video ads running before and after video clips commanding the highest prices from marketers.
Blinkx said the deal would give it access to Burst's audience of over 130 million unique users and its partnerships with more than 1,000 niche websites. This is important because advertisers are willing to pay much higher sums if the ad is directed at an audience known to be interested in a certain product or subject. The acquisition will allow Blinkx to potentially reach hundreds of millions of users, and also draw more of the TV ad budget online.
Posted by admin on September 11th, 2011 :: Filed under Internet TV
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