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by martino on May 29, 2005
File this away in the Bury Your Head In The Sand department. In the Wall Street Journal comes an article entitled "Desperate No More? Networks See a Rebound in Viewers". "The 2004-2005...
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I suspect that video-on-demand will contribute significantly to Nielsen's obsolecence (as if there aren't enough other really good reasons for that to occur in the television ratings game)....
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by martino on May 28, 2005
I am convinced that Marketers (a.k.a., Advertisers) will gravitate to a VOD ad market if it is (a) transactionally efficient, and (b) something more interesting than repurposed 30-second spots. Even...
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TiVo exceeded Wall Street expectations and saw its quarterly losses shrink thanks to cost-cutting measures and the addition of 319,000 new subscribers. TiVo said it had a fiscal first-quarter loss of...
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by martino on May 27, 2005
Microsoft IPTV Television...
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by martino on May 27, 2005
broadband iptv...
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by martino on May 26, 2005
I thank Torsten Jacobi for pointing me in the direction of new business still in stealth mode called Brightcove. While the company is steeped in way too much mystery as to exactly what it's...
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by martino on May 25, 2005
Coming out in next week's Newsweek is an article entiteled Television Reloaded. It covers in eloquent terms the changes effecting television, our choices, and how we will experience it. Some of...
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by martino on May 25, 2005
IPTV...
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With the explosion of digital cable channels, navigation to find what you want to watch can be challenging. In the Long Tail of video options that will Arise from wide-scale deployment of VOD, that...
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by martino on May 24, 2005
At Telecom Video Europe in amsterdam, OpenTV announced on May 10 the introduction of an IPTV edition of its software to allow network operators to deploy internet protocol services over broadband...
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by martino on May 24, 2005
BitBand provides video content delivery solutions over IP broadband networks for Telcos. The company targets deployments of TV-centric residential subscribers for telco's. BitBand says that more...
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by martino on May 23, 2005
As part of the time-honored tradition of upfront week, TV's big stars skewer their own networks in well-oiled comedy routines. They typically acknowledge what people in the business are saying. My...
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It has been reported that mobile operators in the UK collectively paid �22.5 billion in 3G network licences. Video was originally seen as one of the big drivers for these 3G networks. Soon, we...
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by martino on May 20, 2005
Anyone thinking about VOD Advertising might find an insight from this year's upfront market. An 'upfront' occurs when television networks pre-sell their upcoming shows to advertisers. In...
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by martino on May 20, 2005
On May 11th, I relayed that SBC should have choosen a city like Cleveland, or Buffalo, or Los Angeles to start their IPTV beta in. Why? Because Adelphia had messed up those markets and consumers might...
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by martino on May 19, 2005
In the cable world you are either analog or digital cable. Digital cable is a subset of the cable television statistics and I don't know why there is such a lag for adaption. I imagine that any...
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On April 3rd, I outlined the challenges that SeaChange faces in its quest to sell VOD servers, concluding "that anyone holding SEAC stock might want to sell it." Read More >> Last...
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by martino on May 18, 2005
Thank you to the folks at Informitv.com for pointing out this news item: Sistema Multimedia has announced the commercial launch of Stream TV, Russia's first broadband television service. Stream TV...
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by martino on May 17, 2005
Targeted advertising is a phrase mentioned in Online advertising a lot. Targeted advertising is a phrase that occasionally comes up in television advertising -- almost always in connection with local...
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by martino on May 16, 2005
Thinking about the future of television and pondering its impact on advertising is not the sort of thing you freely admit to in polite company. Never-the-less, my closer friends know that this is my...
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