Filed in archive Internet TV
by martino on September 19, 2006
Three weeks ago, I wrote an article entitled "YouTube, Homeland Security, and New Media" which highlighted that people can generate their own stories, post them on a video sharing site, and...
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A few years ago, a new acronym crept into our lexicon: the MVNO (Mobile Virtual Network Operator). This beast is a company that does not own a licensed frequency spectrum like Verizon or Cingular,...
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Filed in archive Internet TV
by martino on September 18, 2006
YouTube might be facing the threat of litigation from Universal, but another record label, Warner Music, has forged an agreement with the video sharing site. With the agreement, the companies appear...
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Filed in archive Statistics
by martino on September 18, 2006
According to a telephone poll by the AP and AOL, 71% of U.S. Internet users who watch online video prefer to watch and download videos for free, sponsored by pre-roll advertising, while only 23% said...
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Filed in archive Announcements
by martino on September 18, 2006
At MTV, reality has always been a moving target. It was 16 years ago when the network ushered in the reality genre with "The real world." It then advanced the genre further with...
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Filed in archive IPTV
by martino on September 18, 2006
How important is channel surfing to you? I ask because people grow impatient if they don't get an instant channel change after they press the buttons on their remote. Any wait longer than a...
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Filed in archive Announcements
by martino on September 15, 2006
News Corp. president Peter Chernin said his company would produce original content based on Fox hit show The Simpsons for mobile phones and then said that Fox would "market the hell out of it,...
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Filed in archive Internet TV
by martino on September 15, 2006
To catch this season's must-see TV debuts, TVs appear to be optional. Indeed, every major network is experimenting with the web as an alternative distribution channel. But if you think a business...
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Filed in archive Announcements
by martino on September 08, 2006
The other day I pointed out that Apple and Amazon are creating competing video download services. Amazon's Unbox offering video downloads went live yesterday. The new service is Amazon.com's...
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Filed in archive Announcements
by martino on September 07, 2006
CBS and Classmates.com are teaming up to promote the network's new series "The Class," by allowing Classmates.com's 40 million members to interact with the show's characters for...
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Filed in archive Announcements
by martino on September 07, 2006
Here is a television topic that I have no interest in but maybe you do -- katie couric. So far, Katie Couric is earning her $15 million-a-year salary. The new ";CBS Evening News with Katie...
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Filed in archive Announcements
by martino on September 06, 2006
ESPN will offer up to 25 live college football games each month on its consumer mobile service throughout the college season. The move marks ESPN Mobile's first foray into live programming--and...
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Apple and Amazon are about to lift the curtain in the coming days on new movie-downloading services. The entry of Apple and Amazon is particularly significant because they are adept at making the...
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Filed in archive Internet TV
by martino on September 06, 2006
Most people don't use the Internet to watch longer-form video content, according to a new poll of 3,000 Internet users by the Associated Press and AOL Video. I only hope that they did not pay too...
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Advertisers have long complained about constraints that prevent them from dynamically inserting ads in VOD. Typically, they have had to embed unalterable ads into programming for several months at a...
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In my last posting, I hinted that YouTube may help accelerate the trend of Hollywood studios starting to produce advertiser-created content. Here is why. I am always reading rumors about who is (or...
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Today everyone wants to be in the content-creation and content-ownership business. Agencies are making movies, marketers are setting up production facilities, and everyday people post their video on...
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Filed in archive Internet TV
by martino on September 05, 2006
The Walt Disney Company turned to YouTube to promote "Pirates of the Caribbean." But last week, things weren't so friendly between the two companies after a sex scene between actress...
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