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Follow Up on Michael De Kort and YouTube Title: Follow Up on Michael De Kort and YouTube
PermaLink: http://www.digitaltv-weblog.com/50226711/follow_up_on_michael_de_kort_and_youtube.php

Filed in archive Internet TV by martino on September 19, 2006

Three weeks ago, I wrote an article entitled "YouTube, Homeland Security, and New Media" which highlighted that people can generate their own stories, post them on a video sharing site, and...

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Is that a Phone in your pocket or are You just happy to see TV? Title: Is that a Phone in your pocket or are You just happy to see TV?
PermaLink: http://www.digitaltv-weblog.com/50226711/is_that_a_phone_in_your_pocket_or_are_you_just_happy_to_see_tv.php

Filed in archive Business Trends by martino on September 19, 2006

A few years ago, a new acronym crept into our lexicon: the MVNO (Mobile Virtual Network Operator). This beast is a company that does not own a licensed frequency spectrum like Verizon or Cingular,...

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Warner Music and YouTube choose to make love, not war Title: Warner Music and YouTube choose to make love, not war
PermaLink: http://www.digitaltv-weblog.com/50226711/warner_music_and_youtube_choose_to_make_love_not_war.php

Filed in archive Internet TV by martino on September 18, 2006

YouTube might be facing the threat of litigation from Universal, but another record label, Warner Music, has forged an agreement with the video sharing site. With the agreement, the companies appear...

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Online Video Statistics Title: Online Video Statistics
PermaLink: http://www.digitaltv-weblog.com/50226711/online_video_statistics.php

Filed in archive Statistics by martino on September 18, 2006

According to a telephone poll by the AP and AOL, 71% of U.S. Internet users who watch online video prefer to watch and download videos for free, sponsored by pre-roll advertising, while only 23% said...

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Not in the Real World Anymore Title: Not in the Real World Anymore
PermaLink: http://www.digitaltv-weblog.com/50226711/not_in_the_real_world_anymore.php

Filed in archive Announcements by martino on September 18, 2006

At MTV, reality has always been a moving target. It was 16 years ago when the network ushered in the reality genre with "The real world." It then advanced the genre further with...

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Channel Surfs Up, Dude! Title: Channel Surfs Up, Dude!
PermaLink: http://www.digitaltv-weblog.com/50226711/channel_surfs_up_dude.php

Filed in archive IPTV by martino on September 18, 2006

How important is channel surfing to you? I ask because people grow impatient if they don't get an instant channel change after they press the buttons on their remote. Any wait longer than a...

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Marketing the 'hell out of' the Simpsons Title: Marketing the 'hell out of' the Simpsons
PermaLink: http://www.digitaltv-weblog.com/50226711/marketing_the_hell_out_of_the_simpsons.php

Filed in archive Announcements by martino on September 15, 2006

News Corp. president Peter Chernin said his company would produce original content based on Fox hit show The Simpsons for mobile phones and then said that Fox would "market the hell out of it,...

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Throwing Spaghetti Against the Wall to See What Sticks Title: Throwing Spaghetti Against the Wall to See What Sticks
PermaLink: http://www.digitaltv-weblog.com/50226711/throwing_spaghetti_against_the_wall_to_see_what_sticks.php

Filed in archive Internet TV by martino on September 15, 2006

To catch this season's must-see TV debuts, TVs appear to be optional. Indeed, every major network is experimenting with the web as an alternative distribution channel. But if you think a business...

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Amazon's Unibox Video Downloads Live Title: Amazon's Unibox Video Downloads Live
PermaLink: http://www.digitaltv-weblog.com/50226711/amazons_unibox_video_downloads_live.php

Filed in archive Announcements by martino on September 08, 2006

The other day I pointed out that Apple and Amazon are creating competing video download services. Amazon's Unbox offering video downloads went live yesterday. The new service is Amazon.com's...

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CBS uses Classmates.com to promote show Title: CBS uses Classmates.com to promote show
PermaLink: http://www.digitaltv-weblog.com/50226711/cbs_uses_classmatescom_to_promote_show.php

Filed in archive Announcements by martino on September 07, 2006

CBS and Classmates.com are teaming up to promote the network's new series "The Class," by allowing Classmates.com's 40 million members to interact with the show's characters for...

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CBS = Couric Bouys Sales Title: CBS = Couric Bouys Sales
PermaLink: http://www.digitaltv-weblog.com/50226711/cbs_couric_bouys_sales.php

Filed in archive Announcements by martino on September 07, 2006

Here is a television topic that I have no interest in but maybe you do -- katie couric. So far, Katie Couric is earning her $15 million-a-year salary. The new ";CBS Evening News with Katie...

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ESPN to air live football games on cell phones Title: ESPN to air live football games on cell phones
PermaLink: http://www.digitaltv-weblog.com/50226711/espn_to_air_live_football_games_on_cell_phones.php

Filed in archive Announcements by martino on September 06, 2006

ESPN will offer up to 25 live college football games each month on its consumer mobile service throughout the college season. The move marks ESPN Mobile's first foray into live programming--and...

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Apple and Amazon to unviel two new movie download services Title: Apple and Amazon to unviel two new movie download services
PermaLink: http://www.digitaltv-weblog.com/50226711/apple_and_amazon_to_unviel_two_new_movie_download_services.php

Filed in archive Business Trends by martino on September 06, 2006

Apple and Amazon are about to lift the curtain in the coming days on new movie-downloading services. The entry of Apple and Amazon is particularly significant because they are adept at making the...

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Less is More Title: Less is More
PermaLink: http://www.digitaltv-weblog.com/50226711/less_is_more.php

Filed in archive Internet TV by martino on September 06, 2006

Most people don't use the Internet to watch longer-form video content, according to a new poll of 3,000 Internet users by the Associated Press and AOL Video. I only hope that they did not pay too...

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Changing Ads in a VOD Program Title: Changing Ads in a VOD Program
PermaLink: http://www.digitaltv-weblog.com/50226711/changing_ads_in_a_vod_program.php

Filed in archive Video on Demand by martino on September 06, 2006

Advertisers have long complained about constraints that prevent them from dynamically inserting ads in VOD. Typically, they have had to embed unalterable ads into programming for several months at a...

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YouTube: Don't Blame Me If You Produce Crap Title: YouTube: Don't Blame Me If You Produce Crap
PermaLink: http://www.digitaltv-weblog.com/50226711/youtube_dont_blame_me_if_you_produce_crap.php

Filed in archive Business Trends , Internet TV by martino on September 05, 2006

In my last posting, I hinted that YouTube may help accelerate the trend of Hollywood studios starting to produce advertiser-created content. Here is why. I am always reading rumors about who is (or...

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What's Next, Playhouse Theater by Home Depot? Title: What's Next, Playhouse Theater by Home Depot?
PermaLink: http://www.digitaltv-weblog.com/50226711/whats_next_playhouse_theater_by_home_depot.php

Filed in archive Business Trends by martino on September 05, 2006

Today everyone wants to be in the content-creation and content-ownership business. Agencies are making movies, marketers are setting up production facilities, and everyday people post their video on...

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Desperate Housewives or Desperate Marketing? Title: Desperate Housewives or Desperate Marketing?
PermaLink: http://www.digitaltv-weblog.com/50226711/desperate_housewives_or_desperate_marketing.php

Filed in archive Internet TV by martino on September 05, 2006

The Walt Disney Company turned to YouTube to promote "Pirates of the Caribbean." But last week, things weren't so friendly between the two companies after a sex scene between actress...

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