With a nod to Center for Media Research pointing out a report published by comScore, here are statistics about broadband video consumption patterns. comScore Networks finds that the number of...
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by martino on May 31, 2006
U.S. ad spending in the first quarter reached $34.9 billion, a 5.2% increase over the first quarter of 2005, according to estimates released today by TNS Media Intelligence. The big winner,...
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The expansion of broadband is fueling the popularity of video sharing sites. MSN Video, in particular, garnered 9.3 million unique visitors in Feb. 2006 according to Nielsen//NetRatings. YouTube, the...
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PROPELLED BY A BURGEONING MARKET in downloadable music and videos, U.S. consumer spending on content surged to $2 billion in 2005. This marks a 15 percent increase from 2004, according to new...
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by martino on April 27, 2006
Microsoft agreed to purchase in-game ad firm massive Incorporated, according to press reports. Massive can insert ads in real-time inside video games. The sale is pegged at between $200 and $400...
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by martino on April 27, 2006
As much as we say we like to skip ads, most of us do not do it yet. Research shows that 90% of consumers skip commercials when watching recorded content. By the end of 2009, as much as 10%......
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