A Joke about Shifts in the TV Audience

Filed in archive IPTV on May 23, 2005

As part of the time-honored tradition of upfront week, TV's big stars skewer their own networks in well-oiled comedy routines. They typically acknowledge what people in the business are saying. My favorite was this one:

Saturday Night Live's Amy Poehler and Tina Fey, in a special edition of "Weekend Update," took swipes at NBC and its rivals. "Buy ad time on NBC," Fey implored advertisers, putting a positive spin on NBC's fall from first place in the 18-49 demo to fourth. "Out of 100 channels, we're No. 4, and that's pretty good!"

I guess that's one way to look at it.