A TV for Your Taxi
Filed in archive Announcements by martino on January 06, 2007
The Perfect Advertising Vehicle
Cheap LCD screens showing short content (along with lots of advertising) have already made it into elevators under the premise that the viewer is 'captive' for a brief time with nothing else to do but watch. Now, we can ad NY Taxis
to that list.
This esteemed service begins in the next few months and "has the potential to reach more than 14 million consumers." And AdAge is reporting that advertisers can target their ads geographically because of GPS-tracking systems.
It is my understanding that 5,000 taxis will be outfitted.
Permalink: A TV for Your Taxi
Tags:
NY10 digital 2007 iptv internet 2007+2007 digital+media olympia+london
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