A TV for Your Taxi
The Perfect Advertising Vehicle
Cheap LCD screens showing short content (along with lots of advertising) have already made it into elevators under the premise that the viewer is 'captive' for a brief time with nothing else to do but watch. Now, we can ad NY Taxis to that list.
You can thank Clear Channel for that innovation. New York taxis enrolled in Clear Channel Taxi Media will be showing content from WNBC, NBC News and NBC Entertainment, including local and international news, weather, sports and entertainment.
This esteemed service begins in the next few months and "has the potential to reach more than 14 million consumers." And AdAge is reporting that advertisers can target their ads geographically because of GPS-tracking systems.
It is my understanding that 5,000 taxis will be outfitted.
Posted by admin on January 6th, 2007 :: Filed under Announcements
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