Gotuit Media Corp. has developed a product, called "Gotuit On Demand," that combines segment metadata with VOD content. This is a fancy way of saying that viewers can use their remote control to quickly access the specific parts of an on-demand show that interest them.

Late last year, Gotuit announced that it had raised $10 million in 3rd round funding. Earlier in April they appointed cable and satellite industry veteran, Daniel O'Brien, as chairman and CEO. Mr. O'Brien has a long resume that includes entrepenurial and cable jobs.

"Dan O'Brien has one of the most impressive track records in the cable and satellite industry and has proven his ability to lead companies to achieve record-setting growth and success," Gotuit president, Mark Pascarella, said in a prepared statement. "With Dan's stature and respect in this market and extensive experience on both the operations and programming side of the business, he is the ideal person to help grow our business with our existing customers and create new opportunities as we look to extend our reach into new markets."

DigitalTV included this little news bit because it shows yet another aspect of video-on-demand (VOD). That is, the television program can be indexed and skipped through just like a DVD (provided Dan succeeds on his mission). Does this mean we might be skipping whole segments of the content as well as skipping the ads? imaging having each segment on a news program indexed, we could probably get through the program in record time!