And now that I think of it, I only gave 5-seconds attention to your article, too!
Mark Walsh wrote today that "a panel of online advertising and media executives agreed that shorter is better. Given the short attention span of the Internet audience, pre-roll video ads generally shouldn't last more than 15 seconds."
Excuse me Mark (or panel that Mark is quoting), 5-seconds is more like it. I seem to recall a study done at Microsoft that measured user annoyance with video ads. They are patient for about 5.5 seconds until annoyance shoots UP.
Where is that graph again. OK, I just found it.
One conclusion that I do agree with is this: don't "re-purpose" (gotta love that word) 30-second spots from television.
Posted by admin on September 26th, 2006 :: Filed under Internet TV
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