When AOL launched TMZ.com, a celebrity news website, with sister company Telepictures it met with success. TMZ, by the way, stands for Thirty Mile Zone.

So why not have lightning strike again. Only this time, AOL has partnered with corporate cousin HBO to rebrand "AOL Comedy" as "This Just In," a current events-focused humor site. Expect that sometime in the first quarter of 2007.

"This Just In" is supposedly going to feature original content and HBO will use it in part to incubate new talent. In other words, it will not use clips from HBO's television network.

The site will be headed by Steve Stanford, who founded and was CEO of Icebox.com, a before-its-time humor website that created comedy programming with TV writers, and co-founded and was COO of cell phone service Ampd Mobile.

(originally reported by Broadcasting & Cable)