apple tv, barely 2-months-old, is already a dud. OK, that's not completely fair because as the picture clearly demonstrates, they can act as a furniture leveler.

"I think I see why," writes Fortune. "It's just not very good. It's about as uninspired as another prominent dud, the Zune, the MP3 player Microsoft launched last year. In fact, the Apple TV is so Zune-like, you'd think Jobs was so busy with the iPhone that he outsourced the Apple TV project to the folks up in Redmond."

Ouch!

Next up is the iPhone. Let's hope the consumer electronics giant is paying closer attention.