Filed in archive Internet TV
by martino on April 28, 2006
To me these last few months have been interesting as we watch TV networks using broadband video to bypass traditional television distribution providers (local television stations and cable). The...
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Filed in archive Internet TV
by martino on April 27, 2006
(excerpts from Advertising Age) Anime and action cartoon lovers are about to get an injection of programming formerly unavailable in the U.S., thanks to a joint broadband TV venture between Turner...
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Filed in archive Statistics
by martino on April 27, 2006
Microsoft agreed to purchase in-game ad firm Massive Incorporated, according to press reports. Massive can insert ads in real-time inside video games. The sale is pegged at between $200 and $400...
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Filed in archive Statistics
by martino on April 27, 2006
As much as we say we like to skip ads, most of us do not do it yet. Research shows that 90% of consumers skip commercials when watching recorded content. By the end of 2009, as much as 10%......
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Filed in archive Internet TV
by martino on April 27, 2006
In 2005, the market size for online video advertising was small (about $225 Million) compared to traditional television ($60 Billion in the U.S alone). Experiments by advertisers in online video ads...
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Filed in archive IPTV
by martino on April 19, 2006
The San Jose Mercury News is reporting that AT&T will team up with San Mateo-based Akimbo to allow customers to download movies and shows over the Internet through AT&T's upcoming...
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Filed in archive Internet TV
by martino on April 19, 2006
Back in August, I interviewed Dmitry Shapiro, founder of Veoh Networks and brought that to your attention here. Apparently, Michael Eisner has found them, too. Eisner, who stepped down from the Disney...
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A common question asked of me by venture capitalists and entrepreneurs is what will it take for advertisers to start buying newer forms of video in large number. Perhaps the large barrier is the lack...
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Talk about reaching a captive audience. NBC Universal has signed a deal with the VST Media Network that will allow it to run three-minute clips -- the average time it takes to fuel one's...
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The Tribeca Film Festival 2006 calls for a short movie competition! Record and show them your own story in 15 seconds and win honor and glory. In order to make your submissions as successful as...
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