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Are We a Nation of Ad Skippers
Filed in archive Statistics by martino on April 27, 2006
Are We a Nation of Ad Skippers
As much as we say we like to skip ads, most of us do not do it yet.

Research shows that 90% of consumers skip commercials when watching recorded content.

By the end of 2009, as much as 10% of programming viewed by U.S. consumers will be recorded, compared with 1% today, says Bruce Leichtman, president of Leichtman Research Group.

Permalink: Are We a Nation of Ad Skippers
Tags: ad  skipping 
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