Are We a Nation of Ad Skippers
Filed in archive Statistics on April 27, 2006
As much as we say we like to skip ads, most of us do not do it yet.
Research shows that 90% of consumers skip commercials when watching recorded content.
By the end of 2009, as much as 10% of programming viewed by U.S. consumers will be recorded, compared with 1% today, says Bruce Leichtman, president of Leichtman Research Group.
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