Israel-based IPTV technology provider, BitBand, says that Atlas Group-subsidiary, Atlas Interactive, has chosen its VOD technologies for a large-scale deployment of IPTV on the networks of an undisclosed Indian incumbent telco and in various Indian hotels.

In the first phase of the 200-million-Euro project, dubbed netTV, service will be rolled out to over 50,000 customers in the New Delhi region. The second phase of the project will take place later this year, with a roll-out in 38 major cities, including Bombay: it is expected to extend the service to millions of potential customers. Atlas, which is using BitBand's Maestro content distribution and server management suite and its Vision servers, says that it chose to use the BitBand products because of their scalability.