AT&T Pushes Into More Telco TV Markets, Advertising Will Propel Efforts
Filed in archive IPTV by martino on June 01, 2007
He also said AT&T will increasingly be in both the entertainment and advertising business, looking to offer both across the three screens it serves: broadband-propelled computers, wireless and TV. Ad revenues, he says, "can move the needle for AT&T."
I have no doubt that AT&T will be able to make a solid advertising business, but that will not occur in television anytime soon. When you are adding 500 households a day, it will take quite a while before those numbers will become interesting to marketers. It also does not help that those subscribers are not concentrated in one or two markets, rather they randomly span the country -- much like satellite customers do. (Echostar and directtv
are not dynamic ad markets even with millions of subscribers.)Permalink: AT&T Pushes Into More Telco TV Markets, Advertising Will Propel Efforts
Tags:
Verizon VOD
Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/73325






