AT&T will enter into the mobile advertising arena
Filed in archive Announcements on January 9, 2007
AT&T is on a roll.
They completed their Bell South acquisition. They are beginning to rollout their IPTV service called U-verse. And last week they announced that they would enter into mobile advertising.
If all goes well, advertisers will purchase their first mobile ads through AT&T later this year; AT&T hopes to make several billion dollars in ad revenue (through sales of mobile, online, and TV spots) annually through 2012.
Tags: mobile linear+television+ad+sales
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