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Business Trends
by martino on October 4, 2006
or, How I learned to Stop Worrying and Love the YouTube
Interesting times we live in now. When I was growing up, there were 3 broadcast networks, PBS, and a handful of UHF stations. Now there are so many choices -- both on television and online. But what are people watching?
To get a sense of what kind of numbers, I turned to MediaWorks to look at a sampling of choices.
In terms of total viewers, cable TV networks range from a high (USA Network) of 2.6 million to a low (Fuse) of 24,000. ouch!!! I think that a family gathering in my clan might approach that number.
A network that falls squarely into the midrange of total viewers (ranking 32 out of 64), VH1, is drawing 670,000.
The top 10 most-viewed channels on YouTube this week drew between 247,000 views for Lonelygirl15 to 712,000 for a user from Japan called blacksoulafroman.
YouTube says that their most popular video of all time is "The Evolution of Dance" which has 33,501,050 views in the last 6-months. I included it above just for you.
The Big Four broadcast networks' total viewers ranged from 7.21 million (Fox) to 9.41 million (ABC) during the week of Sept. 11-17.
I know, these are not apples-to-apples comparisons, but I thought interesting none-the-less.
Permalink: Audience sizes from various media outlets
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/38260
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Vote for Audience sizes from various media outlets:
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Rating: 10.00 out of 3 vote(s) cast.
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Response from:
hubert
(10/06/06 1:46am)
Response from:
Martino
(10/08/06 7:31pm)
Keep in mind that it was over 33 million views just for that one 6 minute video on YouTube.
Here is an idea:
YouTube has 35 million unique people viewing 100 million streams per day, which equates to over 250 million minutes per day of video viewed at the web site.
Fuse has 24,000 people per day, let's guess they are watching 90 minutes of shows meaning that 2.25 million minutes of video is views per day at the station.
Does that count as a comparison?
Here is an idea:
YouTube has 35 million unique people viewing 100 million streams per day, which equates to over 250 million minutes per day of video viewed at the web site.
Fuse has 24,000 people per day, let's guess they are watching 90 minutes of shows meaning that 2.25 million minutes of video is views per day at the station.
Does that count as a comparison?
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The interesting figure we've never seen so far would be: how many people are on YouTube at any given time? Then we could compare those numbers to tv ratings. And get an idea on audience sizes.
Because 3,501,050 views in the last 6-months are less than the 24,000 per day measured for Fuse ...