Audience sizes from various media outlets

Filed in archive Business Trends on October 4, 2006

or, How I learned to Stop Worrying and Love the YouTube

Interesting times we live in now. When I was growing up, there were 3 broadcast networks, PBS, and a handful of UHF stations. Now there are so many choices -- both on television and online. But what are people watching?

To get a sense of what kind of numbers, I turned to MediaWorks to look at a sampling of choices.

In terms of total viewers, cable TV networks range from a high (USA Network) of 2.6 million to a low (Fuse) of 24,000. ouch!!! I think that a family gathering in my clan might approach that number.

A network that falls squarely into the midrange of total viewers (ranking 32 out of 64), VH1, is drawing 670,000.

The top 10 most-viewed channels on YouTube this week drew between 247,000 views for Lonelygirl15 to 712,000 for a user from Japan called blacksoulafroman.



YouTube says that their most popular video of all time is "The Evolution of Dance" which has 33,501,050 views in the last 6-months. I included it above just for you.

The Big Four broadcast networks' total viewers ranged from 7.21 million (Fox) to 9.41 million (ABC) during the week of Sept. 11-17.

I know, these are not apples-to-apples comparisons, but I thought interesting none-the-less.