Apple's Video iPod has contributed to an acceptance of watching mobile video on a tiny 2" screen. If so, then my original opinion that people would not watch TV on their cell phones could be wrong.

Royal Philips Electronics has been a longtime proponent of mobile TV viewing. Executives there said earlier this year that they expect more than 50% of handsets worldwide will come with TV capability by 2013.

The electronics giant announced it will introduce to the U.S. next year the mobile TV broadcast chipsets it has successfully tested in Europe and Japan.

Stock speculators might want to look at Crown Castle Mobile Media (ticker: CCI) because Phillips will partner with them. That stock is already up over 60% YTD. Crown Castle also owns certain broadcast spectrum rights and plans to launch a mobile broadcast network in the U.S. in 2006.

Phillips' new chipset is its first all-in-one broadcast solution for wireless handset makers. Nokia is testing the chips in Europe, but we do not know who will use the chips in the U.S.

Competing chipmakers such as Texas instruments and Qualcomm also have announced plans for broadcast phone chips. Qualcomm announced a similar all-in-one chipset solution two weeks ago. That chipset uses a different standard that Qualcomm said Verizon will use for real-time broadcasting; no launch date has been revealed.