(excerpts from Advertising Age)

anime and action cartoon lovers are about to get an injection of programming formerly unavailable in the U.S., thanks to a joint broadband TV venture between Turner Broadcasting's Cartoon Network and San Francisco-based anime licenser VIZ Media.

The service, titled Toonami Jetstream, launches July 17 and will provide on-demand full-length streaming episodes of current domestic hits such as "Naruto" and "Samurai Jack" as well as new-to-the-U.S. programs "Hikaru No Go," "MAR" and "The Prince of Tennis." Turner, which is part of Time Warner, will sell advertising on the offering.