CBS = Couric Bouys Sales

Filed in archive Announcements on September 7, 2006

Here is a television topic that I have no interest in but maybe you do -- katie couric.

So far, Katie Couric is earning her $15 million-a-year salary. The new ";CBS Evening News with Katie Couric"; posted an excellent debut of 13.6 million total viewers -- almost doubling the number of viewers of its nearest competitors.

CBS President Sean McManus remained cautious, saying the real test would be ratings six months to a year from now. But for the network, the higher upfront ad sales made the Couric deal instantly profitable.