CBS Will Build Out Online Programming Strategy for Fall
Filed in archive Internet TV by martino on January 23, 2007
This was an exclusive report from Broadcast and Cable last week.

He said after finding success this season, the network will back the approach next fall "more aggressively." In addition to offering most or all shows online ahead of time, CBS is looking at increases in promotion and exposure for the online premieres, as well as additional content to support the launch.
CBS and other networks continue to make shows available online with the belief the tactic doesn't cannibalize television viewership, but actually builds it.
And according to Poltrack, 53% of people who watched the network's rookie
shows online prior to their fall 2006 launch are still viewers of the show."You could argue that any number of them would have watched the show anyway, but maybe it would be three or four episodes in with all the clutter in the fall," he says. "Partly because so many shows these days are serialized, it is more important than ever to get them in there early."
Permalink: CBS Will Build Out Online Programming Strategy for Fall
Tags:
CBS 2007 internet digital iptv chef+recipes programming+strategy strategy+fall
Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/50620






