Whole Network Most Recent TOP10 Announcements DTV Transition Act Internet TV IPTV

 

Corporate Video's Extreme Makeover

Filed in archive Business Trends by martino on November 10, 2006

30903760.jpg
Marco Greenberg asked a good question earlier this week: "with the explosion in Internet video ... has the time arrived for the much-maligned corporate video to get an 'extreme makeover'"? (I'd post a link but I don't have one!)

Steven Levy of Newsweek said "unlike blogs where anyone can sit around in their pajamas in a dimly lit room... vlogging involves a lot more elements--compelling content, production value and relevancy." If you carry that logic out a little more, this means that corporations could seize back some control over the messages conveyed on the Internet.

So, why aren't corporate communications folks embracing digital video to the degree that their marketing communications counterparts have?

While vlogging might be a bit too avant-garde for most corporate types, how about a walking and talking executive in the bio section of Web sites, or turning the standard "about us" section of a Web site from clichéd text into an "ultimate video elevator pitch" that enables key audiences (e.g. investors/media etc) to truly get your differentiators? How about viewing your company's executive online talking about the latest events?


Advertisement


Permalink: Corporate Video's Extreme Makeover
Tags: Corporate+Video  Corporate+Vlogging    corporate  digital  extreme+makeover  corporate+video  video+extreme 

Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/41710



Advertisement


Advertisement


CW ToolbarInstall
RSSrss   | See all blog subscribe options
Googlegoogle   |   What is RSS?
Yahoo!yahoo
AddthisAddThis Feed Button
BloglinesBloglines
Newsletter
Advertisement - Book yours here.

Use our search feature to look for other interesting posts

Just this blog Whole network
Advertisement -
Book yours here..


 
  • Would you like to have a new interactive marketing channel for your company? Learn more about Sponsored Blogs with Creative Weblogging. See how we helped companies like Weblin and cellity reach their goals.
  • Would you like to reach millions of blog readers every day? See you banner on hundreds of blogs with TierOneAds? Stay in control measuring conversion in real time. Register now.
  • Would you like to make more money blogging? Use TierOneAds a new platform that allows you as a blogger to set your prices per impression. Register now.
  • Do you have a blog with more than 50k page views from the US? Let us market your blog and earn great fix payments and bonuses.
  • Would you like to see your text link here? Let us know!
Advertisement
Book yours here.



  • Testimonials

  • 'I can't wait to see this blog develop -- I'm sure you have a lot of great stuff to share with us.'
  • Other blogs in the same channel in the Creative Weblogging Network

Advertisement -
Book yours here..






Advertisement - Book yours here..
 
Tagcloud: Announcements Blu-Ray DVD Blu-ray DVD versus HD DVD Business Trends Channels DTV Transition Act DVD Media HDTV Internet TV IPTV Life Digitized Mobile Video Projection Televisions Statistics Video on Demand Video Series