Disney Internet Group expecting big things
Here is more evidence that newer forms of media are gaining traction in the marketplace. Walt Disney Internet Group is expecting revenues of $1.5 billion this year. Contributing to that growth is media sites like ESPN.com, paid content like iTunes sales, and mobile services.
Subscription revenue is a large component of Disney's strategy, as the company plans to use free ad-supported services to lure consumers into subscription deals.
Posted by admin on May 30th, 2007 :: Filed under Business Trends
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