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Business Trends
by martino on May 30, 2007
Here is more evidence that newer forms of media are gaining traction in the marketplace. Walt Disney Internet Group is expecting revenues of $1.5 billion this year. Contributing to that growth is media sites like ESPN.com, paid content like iTunes sales, and mobile services.
Subscription revenue is a large component of Disney's strategy, as the company plans to use free ad-supported services to lure consumers into subscription deals.
Subscription revenue is a large component of Disney's strategy, as the company plans to use free ad-supported services to lure consumers into subscription deals.
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