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Internet TV
by martino on November 7, 2006
You know all that online video we are watching, well it is making for more advertising inventory to sell. So, thanks to an article from Wendy Davis, we can quantify it a bit better.
Bonus points to anyone who can guess WHY the figure was revised upward? Ding, ding, ding. Yes, "eMarketer Senior Analyst David Hallerman attributes much of the growth to Google's recent $1.65 billion purchase of YouTube."
RESEARCH FIRM EMARKETER NOW PROJECTS that ad revenue from online video will reach $775 million next year -- an upward revision from its previous estimate of $640 million. By 2010, online video ad spending will soar to $2.9 billion--or 11.5% of all dollars going to online ads, according to a new report released Monday.
Bonus points to anyone who can guess WHY the figure was revised upward? Ding, ding, ding. Yes, "eMarketer Senior Analyst David Hallerman attributes much of the growth to Google's recent $1.65 billion purchase of YouTube."
Tags:
Broadband+Video+Advertising
Online+Video+Advertising
digital
video
home
video+surge
social+networkin
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Vote for eMarketer: Online Video Ads To Surge 89% In '07:
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