What do you get when you combine user generated video with product research? Maybe something called Expo TV which also adds that "we also produce informative 'how to buy' videos and have advertising partners who have contributed product demonstration videos."

The theory appears to be that seeing who's giving a review makes it more relevant because we get an idea whether the person is someone we can relate to.

The "videopinions" are one- to three-minute clips that cover a range of consumer products. Users are able to rate the clips on the site for usefulness, and comment on each review. Beginning this month, the top vote-getters will get paid $0.01 every time their clip is played.

If you choose to participate, you will be given wide leeway in what to talk about, but mature content, extremist views, and other salacious content is not allowed.

ExpoTV content is distributed on AOL Video, Google Video, and through a deal with About.com. The About.com deal also includes distribution of About-produced expert videos on ExpoTV. ExpoTV is also available as a video-on-demand channel through several cable TV providers.