It is inevitable that video on demand (VOD) will be ad supported. When it does, will the advertisements be targeted to who is watching? Perhaps not in the first generation of that future ad market,...
Read the full post.
Filed in archive Internet TV
by martino on February 27, 2006
I ran across the folks at Narrowstep a few years ago and had a chance to look at their system. It was quite interesting and it was then it hit me how easy it would be someday for anyone and......
Read the full post.
Filed in archive Internet TV
by martino on February 24, 2006
Viacom is looking to supply a major Internet portal with its content, according to the Financial Times. During the company's fourth quarter earnings conference call, Chief Executive Tom Freston...
Read the full post.
Filed in archive Internet TV
by martino on February 21, 2006
Turner Sports is looking to take advantage of the Daytona 500's popularity by launching a Daytona 500 ad gallery at NASCAR.com. NASCAR.com's strategy is similar to that of AOL, which created a...
Read the full post.
You would think that the programmers and the cable companies should stop fighting each other and build a mutually advantageous VOD platform for everyone. That thought got another boost today. The...
Read the full post.
Filed in archive IPTV
by martino on February 15, 2006
Points North Group research found that 25% of Internet users are interested in watching downloaded TV shows and movies on their PCs and 38% expressed interest in watching that same video on their TVs....
Read the full post.
Filed in archive IPTV
by martino on February 15, 2006
NIELSEN MEDIA RESEARCH ANNOUNCED plans to add college students living away from home into its national TV ratings sample beginning in early 2007, marking the first time it will incorporate a so-called...
Read the full post.
Filed in archive IPTV
by martino on February 08, 2006
NBC Universal has an on-demand deal with Apple Computer's iTunes and DirecTV. But now that they have caught the 'on demand religion' they may be going overboard. NBC has completed a deal...
Read the full post.
Filed in archive IPTV
by martino on February 07, 2006
recap from Business Week: Ronald Grover, who has covered media for Business Week for a couple of decades, sees the emergence of a "worst nightmare" scenario for traditional media: Somewhere,...
Read the full post.