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IPTV
by martino on November 20, 2005
NBC Nightly News is the first network evening-news show to run in its entirety online. The full 30-minute newscast is available at MSNBC.com (specifically, nightlynews.msnbc.com. At ABC and CBS, individual segments are available.
The move acknowledges what many of us know already: that many viewers are simply unavailable to watch evening-news broadcasts in the current 6:30 p.m. time slot and have turned to the Web for news during the day.
While NBC's show is the same, the ad lineup may look significantly different. MSNBC.com will add its own broadband commercial inventory rather than carrying the existing advertisers over from the broadcast.
The move acknowledges what many of us know already: that many viewers are simply unavailable to watch evening-news broadcasts in the current 6:30 p.m. time slot and have turned to the Web for news during the day.
While NBC's show is the same, the ad lineup may look significantly different. MSNBC.com will add its own broadband commercial inventory rather than carrying the existing advertisers over from the broadcast.
Permalink: Full 'NBC Nightly News' Runs Online
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/11291
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