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Gieco cavemen to star in their own show!?!

They were mildly amusing for 30-seconds, but a whole show?

ABC is desperate. And I don't mean Desperate Housewives – although that is contributing to the problem. Their ratings are way down on that show and Lost – their two heavyweight properties.

So, what do they do? They are calling up a pilot for a series featuring the Geico cavemen. The copywriter who created the ads is writing the pilot.

The potential series, one of 14 pilots that will be produced by Touchstone Television this spring, features the cavemen as they "struggle with prejudice on a daily basis as they strive to live the lives of normal thirty-somethings in 2007 Atlanta."

And some people wonder why user generated content is starting to look pretty good right about now.



Posted by martino on March 5th, 2007 :: Filed under Internet TV
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5 Responses to “Gieco cavemen to star in their own show!?!”

  1. When I first heard about that, I thought as well: How much of that could any of us stomach and how creatively could this be humorously written?

    I just don’t see this doing much either. But who knows, I’ve seen a lot of stuff that I would never of thought making it, doing pretty well. I’ll probably watch it once to see where they’re going to take it and how good the writing will be.

  2. counter stools
    May 4th, 2007

    Relax, we need a good laugh anyway. Today people are getting stressed way too much so i find this very ok.

  3. trevor
    May 7th, 2007

    Hell yeah!!!! Put that on tv. I record all the commercials!!!

  4. Zulema
    July 18th, 2007

    Make it happen we are waiting!

  5. Dan
    August 17th, 2007

    I think that the “Cavemen” from the Gieco commercials would be hilarious and it would have great ratings. If the commercials, web site, and magazine ads for the Gieco Cavemen do great, then imagine a whole tv show for them would do even better.

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