digitaltv

Give me your Time or give me your Money

Filed in archive IPTV on December 20, 2005

Ultramercial says they have a patent on a business model for VOD advertising. In an email, they said "it allows the viewer to make the choice: watch an ad that 'earns' them each segment of their program - OR - pay-per-view. The viewer chooses between an explicit exchange of value: their time for the content - OR - their money."

In the accompanying graphic, you can see how they expect a viewer of broadband TV shows to navigate to the show they want to watch.

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Paul Grusche of Untramercial claims that the Ultramercial approach is "being considered by two major networks to bring their shows online."

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Time Magazine Considers Ad Gateway to Subscription ContentUsing technology from Ultramercial, Time.com gives access to its "Person of the Year" cover story, along with full archive of articles.


Permalink: Give me your Time or give me your Money

Tags: Ultramercial  BroadbandTV 

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