Ultramercial says they have a patent on a business model for VOD advertising. In an email, they said "it allows the viewer to make the choice: watch an ad that 'earns' them each segment of their program - OR - pay-per-view. The viewer chooses between an explicit exchange of value: their time for the content - OR - their money."

In the accompanying graphic, you can see how they expect a viewer of broadband TV shows to navigate to the show they want to watch.




Paul Grusche of Untramercial claims that the Ultramercial approach is "being considered by two major networks to bring their shows online."




Time Magazine Considers Ad Gateway to Subscription ContentUsing technology from Ultramercial, Time.com gives access to its "Person of the Year" cover story, along with full archive of articles.