HBO scoops itself on VOD
Filed in archive Announcements by martino on June 30, 2005
Select quotes about its new series called Rome from Broadcasting & Cable, 6/29/2005:
HBO invested a whopping $100 million in the 12-episode season of Rome, a co-production with the BBC. The network says this campaign for viewers is the largest it has done around a new series.
To woo subs, the premium network regularly offers free preview weekends, although it does not usually schedule new show premieres to coincide with the freebies.
"... HBO has moved the epic drama's premiere date up from September to Aug. 28 ... The move will enable the show to debut closer to a free [VOD] preview the network is offering the following weekend. The preview will include Rome's first three episodes on HBO On Demand for all digital-cable customers."
"As a result of the scheduling change, episode three will be available on demand before it runs on the linear network -- a first for HBO. The preview weekend is Sept. 3-7; episode three debuts on the linear network Sept. 11."
HBO invested a whopping $100 million in the 12-episode season of Rome, a co-production with the BBC. The network says this campaign for viewers is the largest it has done around a new series.
To woo subs, the premium network regularly offers free preview weekends, although it does not usually schedule new show premieres to coincide with the freebies.
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