Hiro Media to legally allow NBC video downloads
Filed in archive Business Trends by martino on August 15, 2007
A unit
of media NBC Universal has signed a deal with Israeli start-up Hiro Media to enable ad-supported downloads. This suggests a willingness of NBC to allow its content onto peer-to-peer, or P2P, networks and still receive advertising revenue.
The deal will allow NBC's DotComedy.com's content to be downloaded freely with Hiro's codec, a program used to encode and decode digital data. Hiro's codec will report back viewing figures to content providers so they can charge advertisers for how many people watched their ads.
of media NBC Universal has signed a deal with Israeli start-up Hiro Media to enable ad-supported downloads. This suggests a willingness of NBC to allow its content onto peer-to-peer, or P2P, networks and still receive advertising revenue. The deal will allow NBC's DotComedy.com's content to be downloaded freely with Hiro's codec, a program used to encode and decode digital data. Hiro's codec will report back viewing figures to content providers so they can charge advertisers for how many people watched their ads.
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