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Hiro Media to legally allow NBC video downloads

Filed in archive Business Trends on August 15, 2007

A unit of media NBC Universal has signed a deal with Israeli start-up Hiro Media to enable ad-supported downloads. This suggests a willingness of NBC to allow its content onto peer-to-peer, or P2P, networks and still receive advertising revenue.

The deal will allow NBC's DotComedy.com's content to be downloaded freely with Hiro's codec, a program used to encode and decode digital data. Hiro's codec will report back viewing figures to content providers so they can charge advertisers for how many people watched their ads.


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Tags: NBC  2007  media  digital  video  hiro+media  video+downloads  legally+allow 

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