When it comes to TV programs and media in general, boys will be boys–and men will be boys. At least that is what a new report from Horizon Media says. Its research shows that as boys grow into men and age into their 20s and 30s, they stay with much of the same TV viewing they enjoyed as kids.
"They watch The Simpsons, Adult Swim, and read Harry Potter," says Brad Adgate, senior vice president and corporate research director for Horizon Media. "They play video games and read comic books. It's the boomerang effect. Men in their 30s are moving back to their parents' homes, back to their own bedrooms."
And much like the question I asked yesterday in regards to the U.S. Census statistics, who are these people? No one I know.
Posted by martino on January 9th, 2007 :: Filed under Announcements
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