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In his own words ...

Filed in archive Announcements by martino on December 20, 2005

... search is gynormous and continuing to grow but ... it's bid-based text messaging. If you can take that behaviorlinks and find them [consumers] later and serve display advertising to them, all of a sudden you're marrying the most powerful way to target someone with the power to deliver sight and sound and motion.

Jeff Marshall, SVP and managing director of Starcom IP, commenting on the possible Google/AOL partnership.


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Permalink: In his own words ...
Tags: AOL  Google 

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100 Trillion Words - 14 June 2007

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