I notice two articles that have come out in recents days. In the first, a company called Massive is building an ad network for in-game advertising. They are still testing the technology but announced that 12 major advertisers have signed up. In the second article, a company called IGN has a sales staff that can assist game publishers in selling in-game ads.

There must be a show or convention going on. An what do you know, there is! The first ever in-game advertising opportunities convention in New York City. I will have to wander over there Thursday and see what's up. I will write in this blog on the weekend to tell what is happening.

p.s., for those of you who are wondering what this has to do with television. Simple, the younger audience (especially males) has been steadily leaving traditional television. I personally think that the way to reach them in the near future is in the IPTV and VOD ad markets. The only problem is that there is none! So, I guess in-game advertising is what the current experiment is since there is no alternative.