Internet Video Consumption Rises

Filed in archive Business Trends , Internet TV , Statistics on May 31, 2006

The expansion of broadband is fueling the popularity of video sharing sites. MSN Video, in particular, garnered 9.3 million unique visitors in Feb. 2006 according to Nielsen//NetRatings.

YouTube, the popular video sharing upstart, trailed with a unique audience of 9 million. Google Video, which launched last year, drew 6.2 million unique visitors. iFilm saw 4.3 million uniques in February, and Yahoo saw 3.8 million.

Overall Internet penetration in the United States has stabilized over the past few years, reaching 74 percent at home last month, according to Nielsen//NetRatings.

These numbers should explode much higher when home networking strategies at Apple, HP, Sony, and Dell make it easy for consumers to route broadband video to the televisions in their living rooms.