IPTV Market Share to Grow
aka, Mary, Mary, quite contrary, how does your market share grow?
You've bought your big-screen television and want to find lots of content to see on it – all hopefully in high-definition with services like video-on-demand and digital-video-recorders.
Do you expand your cable service? Satellite? No, according to Kagan Research, the future is about IPTV technology.
By 2015, Kagan Research expects TV programming delivered by telcos to grow to a 9 percent market–from its 0.1 percent share today.
Cable networks will take the biggest hit if this happens–dropping to 61.1 percent from their current levels of 69.6 percent.
Satellite's share of the market will inch up to 29.7 percent, from its current base of 29.0 percent.
I know a number of people in the cable television business and just starting to know some at the telco's. One observation that lingers in the back of my brain is this: cable is at near capacity with added channels and services – especially because of the bandwidth hogging analog channels they must continue to support. The telephone companies, however, are structured to deliver a near infinite number of video channels – all digitally.
That by itself does not guarantee that telco's have a manifest destiny to future riches. But if they can offer an excess of interesting services that outstrips cable's capacity, then they just might succeed.
Posted by admin on October 3rd, 2006 :: Filed under IPTV
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