Rebecca Lieb has some good comments that are pertinent to television content making its way onto web sites.

As recently as five years ago, media companies safely considered their Web sites mere brand extensions; summoned into existence to promote a core print or broadcast product. A site wasn't a product unto itself.

... In this new landscape, every medium must master all the media, and the real media masters want to master the Web ... It must have been part of the reasoning behind AOL TimeWarner and Barry Diller's IAC. It's why top Yahoo! executives, such as Terry Semel and Lloyd Braun, were plucked from Hollywood studios.

... Will old dogs learn new tricks? ... Somewhere between citizen journalism and global media conglomerates ... a lot of media companies out there are cramming on new skill sets.