Is the Internet taking viewers away from TV?
CBS: the more you connect with shows digitally, the more you'll watch traditional prime-time TV.
Is the Internet taking viewers away from TV? No. At least according to a study from CBS.
CBS says that because viewers want to connect more with their favorite TV shows, using Web sites, podcasts, and ringtones of specific programs drive ups prime-time TV viewership.
Wayne Friedman says that CBS' research "only proves the point that networks will continually use the Internet as their marketing partner–a supplemental partner to their own airwaves–to help draw viewers back to see" content on television. "Of course, it doesn't hurt that networks offer up free episodes of their own prime-time programming, all to drive viewers back to their traditional big TV/video screens."
You have to wonder whether conditions will switch entirely. Maybe five years from now CBS will issue another press release saying that the more you watch prime-time TV, the more you'll be using the Internet. Just a thought.
Posted by admin on January 7th, 2007 :: Filed under Business Trends,Internet TV
You can leave a response, or trackback from your own site.