There is no end to the number of cross-medium experiments being done.

Here is more proof: Sony Pictures Television will launch the Jeopardy! Google Daily Challenge on June 4. This is a play-at-home game in which users log on to Jeopardy.com and use Google to search for an answer to a new question posted daily.

Participants are automatically entered into a sweepstakes for a chance to win $100 daily or a $25,000 grand prize.