"Lil' Bush: Resident of the United States" is a political parody show that airs on cell phones. It is produced by start-up wireless carrier Amp'd Mobile. Now, Comedy Central has bought the TV and digital rights to the animated series and will broadcast it on network television.
Comedy Central plans to air the half-hour show weekly beginning next summer during the popular 10 p.m. to 11 p.m. time slot, possibly right after "South Park" and before "The Daily Show with Jon Stewart."
The WSJ says this "deal raises to a new level the nascent business of developing TV shows for cell phones, demonstrating that it has potential to become a breeding ground for TV content."
Maybe. I think it is more accurate to say that higher quality content can find an audience no matter what medium the video is originally meant for. From that mind set, it is easier to understand that online video networks and cell phones are new places to distribute very cheaply new content that will never get an initial chance on traditional television.
Of course, one other possibility is that somehow (wink, wink) the fact that MTV Networks owns both companies (Amp'd Mobile and Comedy Central), that this had something to do with the decision.
Posted by martino on December 4th, 2006 :: Filed under Announcements,Business Trends,Internet TV
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