We will start April with giving away prizes!All you have to do is to invest about 3 minutes of your time and take our 15-question survey. What do you like about the Digital Shot Weblog? Would you...

Nielsen's No. 1 priority for the next couple of years isn't commercial ratings, TV time, or place-shifting, or even advancing its traditional in-home measurement of conventional TV. It's...

Internet TV player Brightcove has acquired rich media technology provider MetaStories to increase its self-service publishing capabilities. MetaStories' StoryMaker tool is a hosted service that...

New consumer research from the Leichtman Research Group, finds that nearly three quarters of VOD users who have a DVR from their cable company strongly agree that their cable service is better because...

I was reading an article by Erik Sass. It quoted panelist comments hosted by the Advertising Research Foundation in New York. Two of the panelists were interesting enough to include here. Here is an...

Here we are in the middle of NCAA March Madness, with college hoops fans among the best consumer audiences a marketer could hope for because they are loyal, passionate, educated, and affluent. As of...

Information week reported that mobile phone content is forecast to reach $43 billion worldwide by 2010, up from $5.2 billion in 2004. Content covers music, games, and video. The study is a forecast by...

When I watch TV today, it seems that all sports fans are only interested in beer. We think there's a better way. Google CEO Eric Schmidt talking about television's lack of targeting ads in a...

I've made the observation numerous times that people will ultimately opt for an ad-supported VOD model over a pay-per-view scheme. Broadcast networks are selling some of their most popular shows...

TiVo subscribers will soon be able to program television recordings straight from cell phones using the Verizon Wireless network. Dubbed TiVo Mobile, it's also the latest feature the company is...

For many traditional media companies, consolidation is the way to go when it comes to developing or furthering an online presence. This strategy has proven easier and more lucrative than in-house...

Cingular will announce an on-demand mobile TV service that runs over its new 3G wireless network. The service is called Cingular Video; allowing viewers to select short three- to five-minute clips...

Reuters is reporting that Time Warner's AOL unit will soon behave even more like Web rivals Yahoo! and Google when it begins selling content on its site. The company says it will not limit content...