I suspect that after television converts to an "on-demand" environment and advertisers perfect new ways of using that medium, we undoubtedly will see media concentrations like what has already happened on the Internet.


The above chart comes from the IAB's 2004 report. It shows what Internet marketers have known for a long time -- that the top 10 Internet media companies have consistantly harvested over 71% of all Internet ad revenue for quite some time. The top 50 companies earn over 94%!

Those media companies who repeat this feat in VOD should be good investments. As they become known, I will make sure to report on them here.