digitaltv

Media Concentration

Filed in archive IPTV on June 14, 2005

I suspect that after television converts to an "on-demand" environment and advertisers perfect new ways of using that medium, we undoubtedly will see media concentrations like what has already happened on the Internet.

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The above chart comes from the IAB's 2004 report. It shows what Internet marketers have known for a long time -- that the top 10 Internet media companies have consistantly harvested over 71% of all Internet ad revenue for quite some time. The top 50 companies earn over 94%!

Those media companies who repeat this feat in VOD should be good investments. As they become known, I will make sure to report on them here.

Permalink: Media Concentration

Tags: media  internet 

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