Meet the new viewer, same as the old viewer

Filed in archive IPTV on December 2, 2005

comScore Networks and StreamingMedia.com published some research on who is watching video online. It found that people between the ages of 35 and 54 were 20 percent more likely to watch online video than the average Internet user.

The researchers gathered the statistics via a cross-section of comScore's 1.5 million strong Internet user panel.

The report also says more than 100 million users, or nearly 60 percent of the U.S. online population (97.5 million computers), consume online digital media each month, either via streams or downloads.

Video consumption crosses all dayparts and demographics, with the primetime and daytime dayparts showing particular strength.

Many of these media consumption sessions begin at a portal, with nearly two-thirds of Internet users streaming audio or video through one of the major all-purpose sites. Meanwhile, almost 50 percent did so from an entertainment site, more than 17 percent streamed content via a music site, and 15 percent even initiated a stream on a retail site.