I have been meaning to write about business models for video on demand (VOD) and internet protocol television (IPTV) for some time now. Since I have not yet, let me just say that I am sure that chris Anderson's theory called "The Long Tail" will factor into that model. If so, companies like MeeVee may benefit substantially.

MeeVee is a start-up specializing in personalized programming search and recommendation engines. MeeVee added two new executives to its senior management team: Michael Raneri, Chief Marketing Officer and Matthew Cullen, VP of Affiliate Sales.

Raneri, who will be tasked with building MeeVee's marketing and brand strategy, joins the company after a nine-year stint with Charles Schwab, where he most recently served as SVP of e-commerce. Prior to that, he was assistant VP of e-commerce and marketing at Quick and Reilly (now Bank of America Securities). He holds a bachelor's degree in economics and sociology from Fairfield University.

Cullen, who will be tasked with expanding MeeVee's relationships with TV networks in the US, joins the company following a five-year stint at OpenTV, where he was VP of network sales. Prior to that, he was VP of international sales for Western Europe at RespondTV. He holds a bachelor's degree in American History from the University of Georgia.

Note: the company was formerly known as MyDTV, but recently rebranded, in order, it said at the time, to reflect the fact that it is developing products for use on multiple platforms in addition to digital television, including PC's, PDA's and mobile phones. Its product offering is based on "patented metadata-generation technology" (you've got to love that phrase) that allows consumers to search real-time programming databases by keyword, program, actor or topic.