MindShare Finds Many Kids Watch TV Via Web

Filed in archive Internet TV on October 5, 2006

MindShare Online Research says that teens and tweens are increasingly watching television on the Internet.

The survey explored how kids and teens use digital media and technology and the habits of young people related to the Internet, iPods and cell phones.

About 33% of kids age 12-17 and 25% of kids age 8-12 said they view television programming on the Internet. About 12 percent also said they watch programming on their video game systems, with single-digit levels of respondents watching on their cell phone or iPod or other MP3 player.

The study also shows that broadcast radio is the most popular way to listen to music, although iPod/MP3 player listenership has doubled in the past year among teens (12-17).

When asked which medium would most be missed if it was taken away, television was first, followed by video games and the Internet. Radio, newspapers and magazines lagged far behind, with the latter pair barely registering a single percentage.

As for cell phones, more than 60 percent of teens participating in the study have one. Girls tend to use phones more than boys across all age groups, and teens use their cell phones the most.