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by martino on November 15, 2006
My first suggestion: don't have a front man named Looser leading a self-esteem campaign
I read in the Detroit News (originally from the NY Times) that Mississippi is tired of being stereotyped as the last placed of all 50 states in so many statistics. So, in other words, the nation's poorest, fattest state is mad as hell and it's not going to take it anymore.
Now you can't make this stuff up, it says (and I quote) that "Rick Looser, chief operating officer of the Cirlot advertising agency in Jackson [is] acting at his own initiative [to] set out to counter the low self-esteem inspired by them. The Advertising campaign Looser and his colleagues created [is] 'Mississippi, Believe It!'"
You may be asking what this has to do with digital media and the answer is nothing. The reason: instead of making a viral video campaign a-la YouTube to distribute a free and clever retort, Mr. Looser has sent 14 posters "to schools in Mississippi last year." I wonder which state ranks last in the number of broadband homes, anyone?
Permalink: Mississippi Fighting Stereotypes
Tags:
viral+video
mississippi
digital
iptv
internet
mississippi+fighting
fighting+stereotypes
social+netwo
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/42676
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Vote for Mississippi Fighting Stereotypes:
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Rating: 7.67 out of 9 vote(s) cast.
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Response from:
David
(11/16/06 12:37pm)
I think it's rather juvenile to put down this marketing campaign just because 1) you find the guy's name to be funny, and 2) like 99.9% of marketing campaigns, this one does not have a viral-marketing YouTube video. Besides, I went to their web site and it's apparently a lot more than just school posters.
Response from:
Martino
(11/16/06 2:53pm)
David,
Your right, of course. It was a cheap shot to make fun. Mr. Looser, if you read this posting, accept my apology.
Your right, of course. It was a cheap shot to make fun. Mr. Looser, if you read this posting, accept my apology.
Response from:
Elizabeth
(09/23/08 9:16pm)
I hope you realize that the only one you're hurting with your stereotyping is yourself. If you fill your heart with hate, like you obviously have, you're life will be miserable.
Remember, your candle doesn't shine any brighter when you blow someone else's out.
We may tend to be fat and poor here in Mississippi, but at least we know our manners.
bless you heart.
(my fellow southern bells know the true meaning)
Remember, your candle doesn't shine any brighter when you blow someone else's out.
We may tend to be fat and poor here in Mississippi, but at least we know our manners.
bless you heart.
(my fellow southern bells know the true meaning)
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