Mississippi Fighting Stereotypes

Filed in archive Announcements on November 15, 2006

My first suggestion: don't have a front man named Looser leading a self-esteem campaign

I read in the Detroit News (originally from the NY Times) that Mississippi is tired of being stereotyped as the last placed of all 50 states in so many statistics. So, in other words, the nation's poorest, fattest state is mad as hell and it's not going to take it anymore.

Now you can't make this stuff up, it says (and I quote) that "Rick Looser, chief operating officer of the Cirlot advertising agency in Jackson [is] acting at his own initiative [to] set out to counter the low self-esteem inspired by them. The Advertising campaign Looser and his colleagues created [is] 'Mississippi, Believe It!'"

You may be asking what this has to do with digital media and the answer is nothing. The reason: instead of making a viral video campaign a-la YouTube to distribute a free and clever retort, Mr. Looser has sent 14 posters "to schools in Mississippi last year." I wonder which state ranks last in the number of broadband homes, anyone?

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Tags: viral+video  mississippi  digital  iptv  internet  mississippi+fighting  fighting+stereotypes  social+netwo 

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