Mobile Video Viewing Habits

Filed in archive Statistics on October 2, 2006

aka, You say Zoned-out Zombie like that's a bad thing

A research company named Telephia is claiming that about 22 percent of mobile video viewing occurs in the home. So, why does this occur? The answer according to Telephia: "when most of the family is watching one program but one family member wants to view something else, he might go to his room and watch it on a mobile device."

Telephia also found that 22 percent of mobile viewing occurs during commutes, 16 percent while shopping, and 14 percent at work.

The most popular time to watch mobile video took place between 4pm and 8pm - 31% of all mobile viewing. The study also found that a large chunk of mobile viewing--30 percent--takes place during the hours of noon to 4 p.m., when people want to watch something while at work.

Mobile viewing plummets to 9 percent during the traditional prime-time broadcast hours of 8 p.m. to 11 p.m., then increases again to about 11 percent from 11 p.m. to 2 a.m.

Telephia also examined the popularity of various mobile content providers. ABC News led with an estimated 40 percent of consumers with mobile TV subscriptions tuning in--followed by the Weather Channel with 32 percent, Fox Sports with 31 percent, and ESPN with 29 percent.