Mobile Video Viewing Habits
Filed in archive Statistics by martino on October 02, 2006
aka, You say Zoned-out Zombie like that's a bad thing

."Telephia also found that 22 percent of mobile viewing occurs during commutes, 16 percent while shopping, and 14 percent at work.
The most popular time to watch mobile video took place between 4pm and 8pm - 31% of all mobile viewing. The study also found that a large chunk of mobile viewing--30 percent--takes place during the hours of noon to 4 p.m., when people want to watch something while at work.
Mobile viewing plummets to 9 percent during the traditional prime-time broadcast hours of 8 p.m. to 11 p.m., then increases again to about 11 percent from 11 p.m. to 2 a.m.
Telephia also examined the popularity of various mobile content providers. ABC News led with an estimated 40 percent of consumers with mobile TV subscriptions tuning in--followed by the Weather Channel with 32 percent, Fox Sports with 31 percent, and ESPN with 29 percent.
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Telephia mobile video viewing statistics
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