Sony Corp. Chief Executive Officer Howard Stringer said movie studios are starting to favor its Blu- ray DVD, which can store high-definition films and other media.

Sony, the world's second-largest consumer electronics maker, is promoting Blu-ray DVD against rival Toshiba Corp.'s HD DVD to gain acceptance from film makers and consumers as the standard for offering sharper, more lifelike visuals in video players, games and personal computers.

The entire story can be found here

The author is a registered user of Creative Reporter - join our blogging community today.