NBBC may have stood for No Body But Casualties instead of National Broadband Corporation

If you even heard of or followed the exploits of NBBC, the unit created by NBC Universal last September to handle online video distribution, it's already too late. Instead, it will be rolled into the still-unnamed co-venture between NBC and News Corp.

A particularly bad attempt at spin, George Kliavkoff, NBCU's chief digital officer, made no apologies for the sudden reorganization. "One of the interesting things about the digital space is how quickly it evolves and changes." I might suggest he add the word 'disappear' too.

News of the shift became public this week when an internal email to NBBC's partners was leaked to the press, including Multichannel.com and LostRemote.com.

"As part of our contribution," the memo read, "NBBC must sever all on-going business relationships in preparation for the merger [with News Co.]. Therefore, this note serves as your 30-day notice of service termination with NBBC. NewSite is an independent operating entity and may reach out to you to explore potential business partnerships."