NBC Rewind Statistics
Filed in archive Internet TV , Statistics , Video on Demand by martino on November 06, 2006
They claim that in its third week of availability that their site has generated nearly 4 million video streams which is UP a million from the previous week. I point out that in comparison, more than 20 million people tune into CSI each week on their televisions.
NBC also revealed that average time spent per visit at 'NBC Rewind' grew 5% to 22.37 minutes, with a quarter of those visits lasting over half an hour. NBC's statistics are based on measurements carried out by Omniture and Hitwise.
I want to ask who releases minutes with two-decimal point precision
and then says a fourth say longer than a half hour? Instead, my advice to NBC is to trim down how long an ad you insert into the video streams. Anyone moving in Internet time (now there is an oldie but a goodie) who wants their content chopped to 2-minutes does not take kindly to a 20-second ad.Permalink: NBC Rewind Statistics
Tags:
Finding+Missed+Shows NBC digital statistics internet rewind+statistics social+networking video+deman
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