"Already we're doing things in ways that four months ago would have been unthinkable. "Heroes," the biggest new show of the year, aired Monday night at 9 p.m. By 2 a.m. it was available at NBC.com with commercials, and at noon the next day at iTunes for people to download for 99 cents without commercials, and it's going to air on the Sci-Fi channel at 7 p.m. Four months ago the immediate exploitation of a show would have been unthinkable."